Brand identity for a Sardinian street food project: Sa Panada

A few years after moving to Berlin, I sought to launch a Sardinian street food business centered around Sa Panada—a traditional dish from my hometown, Assemini, in the Campidano region. Like all culinary traditions, the Panada carries a precious, yet lesser-known social, economic, and geographical history.

Although the business itself did not come to fruition, the dream lives on through its brand identity. I designed the visual concept by incorporating archival photographs of my own ancestors, weaving personal memory into the cultural heritage of my homeland.

Berlin 2022

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